Yassine ACHAHRAR is an entrepreneur and sustainability advocate dedicated to creating impactful business ventures. He is the Founder of GreenTreks, a sustainable travel initiative that promotes eco-tourism, cultural exchange, and community-driven experiences across Morocco.

Through GreenTreks, he designs innovative travel solutions that benefit both travelers and local communities. With a strong background in sales, marketing, and business development, Yassine currently serves as a Sales Manager at Pyxeli Agency, where he helps startups and businesses optimize their digital presence and growth strategies.

His expertise spans CRM systems, client acquisition, and strategic partnerships. As a UM6P Explorer Program Participant, Yassine collaborates with MIT Sandbox Innovation Fund to foster entrepreneurship and innovation.

He is also a Founder Institute participant, further developing his leadership and startup-building skills. Yassine is multilingual, speaking English, French, Arabic, Amazigh, and basic Chinese, which enhances his ability to navigate global markets and cross-cultural collaborations.

He is also pursuing Salesforce Administrator certification to strengthen his CRM and data management expertise. His long-term vision includes expanding GreenTreks internationally, scaling his entrepreneurial ventures, and pursuing a master’s degree in Business Administration or International Relations.

A results-driven leader, Yassine thrives on innovation, sustainability, and strategic collaboration to drive meaningful change in business and society.