Article written by Mr. Walid Nassef originally publish on The Times of Israel and translated from French

Introduction

In an Arab world seeking new horizons, the creation of the organization MENA2050 marks the emergence of a new generation of regional actors who believe in a shared future. Founded by Eli Bar-On, this platform brings together researchers, entrepreneurs, and diplomats from across the Middle East and North Africa, aiming to serve as a space for transnational reflection and cooperation oriented toward a regional ideal for 2050.

Diplomatic Approach

Rather than reproducing traditional political models, MENA2050 prioritizes diplomacy rooted in civil society. Its goal? To build trust, foster mutual understanding, and co-develop long-term development projects. The approach draws inspiration from Track II Diplomacy—which involves non-state actors, academics, NGOs, entrepreneurs, and religious or cultural leaders—to rebuild connections where official diplomacy often encounters obstacles.

Societal Diplomacy

Societal, decentralized diplomacy enables the advancement of human-centered initiatives. Far from intergovernmental negotiations or protocol-driven summits, MENA2050 functions as a regional laboratory where ideas and initiatives circulate freely—a true safe space. Issues of sustainability, innovation, and intercultural dialogue are intertwined with questions of memory, culture, and coexistence.

Collective Soft Power

Its diplomatic strategy is horizontal and participatory, bringing together diverse profiles: researchers, journalists, entrepreneurs, public officials, and members of the diaspora. Together, they represent a novel form of collective soft power, focused on cooperation rather than rivalry.

A New Regional Paradigm

While traditional regional institutions, such as the Arab League or the Arab Maghreb Union, have often been mired in political rivalries, MENA2050 emphasizes transnational cooperation. This choice reflects a new reality: contemporary identities are multiple, connected, and often diasporic.

Ground-Up Governance

From this perspective, regional governance is established “from the ground up,” through concrete projects and exchanges between societies. It embodies a flexible form of regionalism, adapted to the challenges of the 21st century—ecological, cultural, technological, and fundamentally human.

Human-Centered Normalization

By combining the levers of soft power, Track II diplomacy, and grassroots cooperation, MENA2050 charts an original path: a human-centered normalization, where peace is first built in minds and social practices. Before being political, rapprochements between peoples must be cultural and social.

Conclusion

This conviction lies at the heart of the think tank’s mission: making civil society the driving force of a shared future for the Middle East. The author is a member of the regional think tank MENA2050; this affiliation is disclosed for transparency purposes.